What Is a Media Kit Used For?
It answers a brand’s questions before they ask them. The four moments it gets used, what it is not for, and whether you need one yet.
How to Create a Creator Media Kit That Survives Scrutiny
What a buyer actually checks, in the order they check it, from the side of the table that receives these. What to include, what sinks a kit, and the two-minute habit almost nobody does.
How to Write an Affiliate Disclosure
Wording you can copy for blogs, video, email and social, where each one goes, and why the platform label is not enough on its own.
How we score a creator before we ever send a brief
Follower count says nothing about who is listening. A better assessment weighs audience overlap, the quality of comments, consistency of output and how previous sponsorships were handled.
Writing a brief a creator actually wants to make
A brief that removes the creator voice removes the reason the placement was worth buying. Name one idea, separate what is legally fixed from what is open, and settle usage rights before delivery.